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OUR STORY

What is PreLouLou?

PreLouLou was born out of our belief that dressing up our kids fabulously shouldn’t cost the planet.

As a platform to buy and sell secondhand and past season designer children’s clothing, we connect like-minded parents who enjoy dressing our little ones up but want to consume consciously. 

Describe PreLouLou in 3 words.

Eco-friendly, affordable, trendy. 

Why should I buy and sell with you? 

If you are tired of shelling out a bomb for outfits that are only worn once or haggling with buyers or sellers on online marketplaces, we are the solution for you. We source and carefully select each piece of clothing to bring you the most stylish, well-maintained outfits in a wallet and environmentally friendly way.

For selling, we do the grunt work of photographing and marketing your items so that you have a hassle-free way of passing on the clothes your kids have outgrown. 

Are you a bot? 

Thankfully not! We are a team of women with an ambition to preserve our earth for our children. We are proud to call Singapore home. 


What is ‘PreLouLou’ and how is it pronounced?

PreLouLou is a portmanteau of ‘pre-loved’ and ‘Lou Lou’, a nickname for one of our kids. It’s Pre as in pretty cool, and Lou as in luminous, just like us! Come say hi.

What we care about

We believe that the earth comes first.

Fashion production is one of the world's largest polluters. As parents, we have a responsibility to ensure that our children inherit a liveable planet. Sustainability is at the heart of all we do. 

Did You Know?

01

Kids

Kids race through 7 sizes in the first 2 years of their lives.

02

Landfills

1.4 billion kilos of children’s clothing end up in landfills each year.

03

Water

It can take 2,700 litres of water to produce the cotton needed to make a single t-shirt.

Our Packaging

We do not use plastics in any of our packaging and strive to use as little packaging as possible. 

Our boxes and envelopes are made out of recycled materials, and can be repurposed as storage for your children’s knick knacks or materials for their craft projects.

Our clothing tags are printed on recycled paper.

PRELOULOU COMMUNITY

Join us to build a better world for our children

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