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Effective: 1 July 2021

PreLouLou (“PreLouLou” or “We” or “us”) takes the privacy of your information seriously and we recognise and respect the importance of protecting your privacy. PreLouLou will take all reasonable steps to protect your information from misuse and keep it secure. You are encouraged to read this Privacy Policy carefully.  This privacy policy (“Policy") explains how we collect, store and use your personal data when you browse website (the "Website"), shop with us or otherwise provide your personal data to us. We fully comply with the provisions of Singapore’s Personal Data Protection Act 2012 (“PDPA”) and its subsidiary legislations and regulations as amended from time to time. 

By visiting this Website, you agree to be bound by the terms of this Policy. By providing your personal data to us, you consent to us processing your personal data in accordance with this Policy, and you confirm that all personal data provided by you is accurate and complete, and that none of it is misleading or out of date. You will promptly update us in the event of any change to your personal data. 

Pursuant to the PDPA, “Personal Data” means any data, whether true or not, which is (a) about an individual who can be identified (i) from that data; or (ii) from that data and other information to which we have or are likely to have access and would include data in our records as may be updated from time to time, or (b) defined as “personal data” or “personal information” under any applicable data protection laws.




What Information Do We Collect

We may need to collect certain Personal Data when you register with us and use the Website in order to facilitate the provision of our services and to maintain our quality standards. The information we collect about you when you use our services via our Website may include the following:

  • Your contact details. Your name, postal address and other contact details, such as your telephone number and e-mail address.
  • Your account data and electronic identification data (including data added thereto). Your PreLouLou account (if you have made such an account with us) and other electronic identification data (such as IP address, MAC address) and the data you add to your PreLouLou account such as your password, your date of birth, your gender, your language of preference, the time zone you live in, your picture and other information you may share with us.
  • Information regarding your use of our online Services. This may include data regarding the pages you visit, the products and services you like and the content of your abandoned shopping cart.
  • Your online purchases. The data we collect if you purchase a product or use a service on our Website, such as the amount and date of your purchase, the product you purchase or service you use, payment method, payment status, discount, delivery method and delivery address.
  • Your reviews. The opinions, experiences, preferences and interests, and product or event reviews that you publish on our websites or share with us online or through social media.
  • Your communication data. Your requests, any complaints you may have and any other data that we receive if we communicate with you via e-mail, online or via social media.

We may also gather statistical information about sales which may be passed to third parties but this information is entirely anonymous and cannot be used to identify you personally.

Save for the processing of refunds, we do not collect or hold credit or debit card details to process your payment. Such details may be collected, processed and stored directly by our third party payment processing agents pursuant to their terms of use and privacy policies. 

How Do We Collect Information 

We collect information from you when:

  • You visit our Website with a cookies-enabled browser; 
  • You register an account on our Website;
  • You use any of our related services, such as subscribing to our mailing lists for updates, product notifications;
  • You browse our products and services or otherwise interact with our Website;
  • You submit a query or feedback to us, or contact or correspond with us in any way whether by electronic means or otherwise; 
  • We receive references from business partners and third parties, for example, where they referred you to us to enjoy the benefits of a joint promotion or collaboration or to redeem a voucher you purchased through them;
  • Your authorised representative submits your Personal Data to us for any purpose reasonably authorised by you, for example if such representative is purchasing our product or service to be delivered to you or as a gift;
  • Our third-party analytics and other service providers provide your Personal Data to us, which was collected and processed by them and disclosed to us pursuant to their separate privacy policies; or
  • When you voluntarily submit your Personal Data to us for any reason.

We may also collect your Personal Data in circumstances where such collection does not require consent under the PDPA. 




We are committed to offering our customers a safe and secure environment. Whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us; any transmission is at your own risk. 




Your Personal Data and other information collected may be used by PreLouLou individually or collectively and may be combined with other information for the following purposes:

For our business operations, including: 

  • registering and maintaining your user account; 
  • facilitating or processing your transactions with us; 
  • sending you updates via electronic communication; 
  • processing payment for your orders;
  • processing your returns or refunds in accordance with our terms;
  • delivering products you purchase from us;
  • processing payment for your sales;
  • collecting products you intend to sell;
  • marketing and publicity purposes; 
  • allowing you to participate in interactive features of our service, when you choose to do so; communicating with you regard to your use of our Website;
  • responding to any queries or requests by you; 
  • customising your experience with us, identifying your preferences, recommending features, products, or services; 
  • to maintain appropriate business records such as for internal and statutory reporting or record keeping;
  • to monitor and improve our provision of the services through our Website; 
  • conducting customer satisfaction surveys and collecting feedback from you; 
  • to generate aggregated statistics about the users of our products and services; and 
  • conducting research and analysis activities such as data analytics and surveys to improve our services or develop new features or products.  

For marketing and promotional purposes, including: 

  • where you consent, processing and sending to you marketing, advertising, and promotional information on our services, products, events, promotions, by us or our business or brand partners, whether by electronic means or otherwise;
  • targeting or retargeting you with advertisements, or serving you customised advertisements across other websites, applications, or social media sites which you visit; or
  • administering or enrolling you in lucky draws, contests, or other similar promotions.

For general business or legal purposes including:

  • investigating and resolving claims and disputes;
  • responding to requests for information from public, governmental, or regulatory authorities;
  • for audit, compliance, investigation, and inspection purposes;
  • complying with any applicable law, regulatory, legal process, or government request;
  • enforcing or applying our Website terms and conditions, or protecting our rights or property;
  • pursuing legal rights and remedies and defending litigation;
  • in connection with business transactions such as mergers, acquisitions, joint ventures, restructuring, financing, or acquisition of our business;
  • any other purposes permitted by law; and
  • any other purposes which we specifically seek your consent, which you may withdraw at any time.

We may disclose your information on a confidential basis to our agents, subcontractors, bankers and third-party service providers in connection with the proper provision of services to you.

We may also transfer your information to an assignee of the whole or a substantial part of PreLouLou's business. Subject to the foregoing, we will not share, trade or sell your information to any company or parties not directly associated with its proper use in accordance with the terms of our service or as described above, except when you give us explicit permission or where we are under a legal obligation to do so.



  • You may update certain information about yourself on pages on our Website such as the profile page.
  • You may request to access and/or correct your Personal Data currently in our possession or control by submitting a written request to us at the contact details set out below. The following terms apply:
    1. all requests are subject to applicable law;
    2. we will need sufficient information from you to ascertain your identity and the nature of your request before we can deal with your request;
    3. we shall have the right to charge a reasonable fee for the handling and processing of your requests to access or correct your Personal Data. We will provide you with a written estimate of the fees and shall have the right not to respond with your request until you have agreed to pay the fee; and
    4. where your Personal Data is corrected, we may, at our discretion, send the corrected Personal Data to any organisations which your Personal Data was disclosed by us within a year before the date the correction was made, unless the corrected Personal Data is not needed for legal or business purposes. Please inform us if you prefer to only send the corrected personal data to specific organisations.



What are cookies

Cookies are small files that are stored on your device when accessing our website to store and track information about you and your use of our Website (“Cookies”). Cookies may be persistent and stay in your device for some time or only stored in an individual session. While Cookies can tell us when you enter our sites and which pages you visit, it cannot read data off your hard disk. 

Why we use Cookies

Our website uses Cookies to distinguish you from other users of our website by storing, generally non-personally identifiable, information (e.g. session information such as the number of times you visit our website and the location from which you are accessing the website). 

Note that some limited information is personally identifiable for the purposes of:

  • managing and customising your experience on the Website;
  • analysing trends and improving our site for our users; and
  • delivering content tailored to your interests and the manner in which you browse our websites and platforms.

Any other information is anonymised and/or aggregated to produce statistical reports that enable us to evaluate the use of our website; and to make improvements to, and increase efficiency when you browse our Website.

What do we use Cookies for

We use Cookies: (i) to track your activities on our website; and (ii) the purposes described in this Policy, but they will not generally allow us to obtain information of a personal nature such as your name and address. We will only be aware of such information if you provide the information to us or you have set the preferences in your browser to provide this information automatically.

We use the information collected to analyse trends and improve our site for our customers. 

Most web browsers automatically accept cookies but if you do not wish to accept the use of Cookies, or if you do not consent to your Personal Data being collected by Cookies, you may modify your browser settings to disable Cookies. Note that this could result in this Website no longer working properly and affect your use of the Website.

Third-Party Cookies

Third-party cookies are set by a third-party site separate from this Website. We work with third-party service providers who are authorised to place third-party cookies and may also set cookies on this Website. These third-party service providers are responsible for the cookies they set on this Website. Advertisements on the Website may be provided by third party agencies. These advertisements may also generate cookies, for example, to track how many people have viewed the advertisement. The collection, use, and disclosure of information, including Personal Data, collected by such third party cookies are subject to the privacy and data protections policies of the third party vendors and are not under our control. If you want further information, please go to the website of the relevant third party. You may reject third party cookies through the settings on your browser. Note that this may result in the loss of Website functionality, restrict your use of the Website, or delay or affect the way in which the Website operates.



We retain your personal data for as long as necessary for the fulfilment of the purposes for which it was collected or to which you have given your consent, except where otherwise provided for by law.



If you wish to withdraw your consent for us to send you sales, marketing or promotional information via email, please inform us by clicking on the Unsubscribe link in the promotional emails. 

Once we receive notification that you wish to withdraw your consent for receiving marketing or promotional materials or communications, it may take up to thirty (30) days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials or communications during this period.

If you withdraw your consent to receive marketing or promotional materials through a specific communication mode (e.g. SMS), we may still contact you for other purposes in relation to the products and services via other communication modes you have subscribed to (e.g. email).

You may withdraw your consent for the collection, use and/or disclosure of any of your Personal Data in our possession or under our control by submitting a written request via email to our Data Protection Officer. Note that, depending on the nature of the consent withdrawal, we may not be able to continue to provide you with some or all of our products or services. We will process such a request within a reasonable time from receiving notice from you of your withdrawal of consent. Once the processing is complete, we will no longer collect, use and/or disclose your Personal Data, except to the extent we retain your Personal Data for compliance, regulatory or other legal purposes.



As part of our efforts to ensure that we properly manage, protect and process your Personal Data, we will be reviewing our policies, procedures and processes and may change this Policy from time to time. In this regard, we may update this Policy to ensure that it is consistent with industry trends and any changes in legal and regulatory requirements by posting the updated version of the Policy on our Website. 

Subject to your rights at law, you agree to be bound by the prevailing terms of the Policy as updated from time to time on our Website. Any amended Policy will be posted on our website and can be viewed at [URL], and the “effective date” at the top of this Policy will be amended to reflect when it was last revised. 

By continuing to use our Website and/or services after the Policy has been amended, you hereby agree to be bound by the terms of such amended Policy.

You are encouraged to visit the above Website from time to time to ensure that you are well-informed of our latest policies in relation to Personal Data protection.



Our Website may contain links to other websites and resources operated by third parties or our affiliates. These links are provided for your information only. We have no control over the content of and the information contained in those websites or resources, and accept no responsibility for any loss or damage that may arise from your use of them. We are not responsible for the privacy practices of these websites or resources. For more information, please refer to the privacy statement of the website you are visiting (if such a statement is provided).



For any questions relating to your Personal Data or about this Policy, if you have a complaint regarding the collection, use or handling of your Personal Data by us, or any other privacy-related queries, please contact us at 

Emails should clearly state that you are making a data protection query, request or complain in the subject line to ensure the matter is dealt with expediently. We will strive to deal with any query, request or complaint promptly and fairly.



This Policy and your use of this Website shall be governed in all respects by the laws of the Republic of Singapore.






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